7 careers you can pursue with a marketing degree in 2017 Hult Blog

In the digital era, the marketing landscape is constantly evolving, making careers in marketing among the most exciting, dynamic, and in-demand of 2017. As the internet continues to make the global marketplace more accessible for businesses of all sizes, a solid understanding of the marketing mix is essential to ensure your message cuts through the noise of the competition. Studying international marketing at the graduate level can give you the knowledge and experience needed to make your business—and yourself—stand out. At Hult International Business School, our one-year Master of International Marketing program is designed to immerse our students in the fast-paced world of global marketing. With the opportunity to live and study in three centers of global businesses, including London, Boston, San Francisco, Shanghai, and Dubai, our students also gain invaluable insight into what makes global marketing resonate across cultures. Marketing is a broad field, covering everything from traditional advertising and PR through to digital design and SEO. While an integrated understanding of the full marketing mix is invaluable, you may choose to hone your expertise in the area you find most appealing. If you’re wondering what you can do with a marketing degree, below you’ll find seven of the most interesting—and in-demand—careers in marketing. 1. Marketing manager A confident marketing â€Å"all-rounder† with a broad skill set, strategic thinking, and deep understanding of full marketing picture will always be highly employable. If you enjoy the challenge of putting all the puzzle pieces of marketing together—integrating campaigns that run across mediums from Google display ads to billboards and brochures—a career as a marketing manager might be the right choice for you. In fact, according to a 2015 report, being a marketing manager was the best job in the UK, based on employment opportunities and earning potential. A marketing manager with solid international experience has particularly excellent prospects for career progression, ultimately leading to influential and well-paid positions, such as VP of Global Marketing or CMO. 2. Brand marketing manager Brand identity is at the heart of effective marketing strategy. But it takes enormous skill, consumer understanding, and creative thinking to nail the right positioning and develop a brand with the resonance and recognition that iconic companies like Coca-Cola, Apple, and BMW have achieved. Good branding differentiates a product or service from a competitor and taps into a core consumer need. A career in branding could see you working for a creative branding agency, or in-house as a brand manager in industries as diverse as financial services or fashion. As a brand expert, you will be responsible for defining and defending the personality, look, and feel of your organization—considering things like tone of voice guidelines for marketing messages, taglines, logo design, brand colors, and fonts, each carefully crafted to resonate with your target market. Find out more about building brand identity and why it’s important to marketing strategy: 3. Marketing copywriter People are constantly consuming content both online and offline, and the demand for compelling marketing copy will continue to grow in 2017. To excel as a professional copywriter, strong writing skills are obviously essential. However, a great marketing copywriter is more than just a creative wordsmith or grammarian—they must have a solid grasp of consumer behavior and the ability to craft language that effectively sells their company’s product, service, or message. So, what does a professional copywriter write? Everything from taglines and tweets to product catalogs and promo video scripts. With the fast-paced demand for unique and engaging online content, it’s possible to make a career as a freelance digital copywriter, or alternatively to work permanently in-house, writing for marketing campaigns across digital, print, or even radio. Whatever direction you choose to take your writing, a graduate-level degree in marketing can hone your focus and set you apart in the world of copy. 4. Search engine marketing specialist Search engine marketing (SEM) continues to play an important role in 2017’s marketing landscape. As Google gets more clever and customers raise their search expectations, savvy digital marketers are finding new ways to harness to power of online behavior to deliver their brand message. At its core, SEM is all about increasing your company’s visibility on the web. While getting to grips with the mysterious algorithms of Google is one side of search marketing, smart placement of contextual paid ads is another skill. SEM professionals can choose to specialize in SEO (search engine optimization) and focus on driving more organic traffic to their business’s website through optimizing copy, web code, and links from external sites. Alternatively, PPC professionals focus on driving web traffic through paid online advertising. Whichever area of SEM you choose to make your expertise, excellent analytical skills can mean a big boost for your employability. Using data to make informed online marketing choices is an essential skill to ensure return on investment. That’s a big reason why data analytics and insight ranks high on the list of the most in-demand skills in marketing. â€Å"Marketing is changing rapidly. Knowing theories is not enough; we need to apply them creatively. I worked with real companies on projects, from a marketing campaign for a winery to a Google online marketing challenge. I am now ready to launch my career as a marketing professional.† Marie Berriet MIM Class of 2015 5. Social media marketing specialist Online platforms have fundamentally changed the way consumers interact with brands, enabling customers to forge relationships with companies that transcend the simple transactions. The growth of social media has created dynamic new career opportunities for marketers who want to engage with potential and existing customers through multimedia content. From Facebook to YouTube to Snapchat, mastery of the platforms used by your target consumers is the key to developing effective social media marketing strategies. Strong, customer-focused writing skills and eye for design are also beneficial for social media professionals. Like many marketing disciplines, social media itself is a broad field, with opportunities to specialize in one platform or media, or to develop your career and progress into senior strategic roles such as VP of communications. 6. User experience designer It’s now not enough to simply have a website to market your company. The quality of your website and its ease of use makes a huge impression and can quickly turn a casual browser into a customer—or not. User experience designers marry creativity with functionality to create inspiring and practical online experiences, from websites to mobile app interfaces and more. To pursue a career in user experience design (UX), you must be tech savvy and have a strong interest in human behavior. Part psychologist, part technical architect, and part digital designer, you’ll work to help people on their online journey, presenting the right information at the right time. As trends in web design continue to change, along with the ways in which people access the internet across devices, the realm of UX will continue to grow and evolve, making it an exciting and highly in-demand career path. Find out more about how to get started in the field of UX: 7. Charity sector marketing specialist If you’re interested in using your marketing expertise and business acumen to make the world a better place, working for a charity or NGO can be a fulfilling career choice for marketing professionals. Strategic marketing know-how certainly has its place in the charity sector, and with leading high-profile charities such as Amnesty International and Greenpeace setting a high benchmark with their digital presence, other charities are following suit. Whatever your marketing skills—from copywriting to digital design to PR strategy—they can be put to good use to raise awareness and funds for a higher good at a charitable organization. Closing thoughts Considering a career in marketing? At Hult, you’ll gain the specialist knowledge and international experience you need to and boost your earning potential, whatever marketing discipline you hope to pursue. After learning alongside peers from all corners of the globe, and professors with decades of international marketing expertise, 69% of our Master of International Marketing graduates are employed in a different country after graduation. Moreover, an impressive 86% of our Master grads are employed within three months. Find out more about the one-year Master of International Marketing program at Hult. Explore the complexities and challenges of the marketing world with Hults Masters in International Marketing. To learn more, take a look at our blog How marketing influences our daily life, or get into broader business with a Masters in International Business instead. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .